Everyone wants to share the magic
Intelligent planning, on-target creativity and slick execution…
At Blue Moon, we love the work we do as industry leaders in creating and delivering launches, activations, conferences, awards, theatre, roadshows and live broadcast events.
Imagine what we could do for you.
Coke Studio Africa Television Series
Our team spent 8 months in Nairobi producing the latest season of the Coke Studio Africa television series, which brought together the continent’s most exciting musical talent in a collaborative masterpiece, and was broadcast to audiences in 30 countries across Africa.
CSA Awards Live broadcast event
This year’s Cricket South Africa awards – our fifth in succession – was an extra push, with a ‘25 Year’ gala dinner celebration the night before the main live TV broadcast. Thanks to our brilliant team and to Cricket SA for allowing us this privilege again!
Metro FM Awards Live broadcast event
Celebrating SA’s music greats, it’s a highlight on the calendar, and in 2015 we produced this challenging and inspiring two-and-a-half-hour live television broadcast for our third successive year.
BMW i3 Brand activation
Our brand activation for this sub-sponsor of the 94.7 Cycle Challenge included lead cars in the races, a sexy exhibition stand, a test drive experience hosted by trained Born Electric brand ambassadors, and a stationary cycling competition to win a BMW i3 weekend experience.
Nissan Qashqai Brand activation
The new Qashqai launch – Nissan’s most ambitious début yet – brought “innovation that excites” to life. We merged live theatre with on-screen animation to create a unique reveal, followed by brand laboratories, customer role play workshops and test drive skills training, culminating in a thrilling zip-line finale, for over 1 250 salespeople, employees and the media nationwide.
SABC MG5 Radio Brand activation
MG5 is a collaboration of Metro FM, Good Hope FM and 5FM, leveraging their individuality to reach a trendy, affluent, cosmopolitan target market and offering the right brands direct access and the best reach across all three platforms. We used 30-second soundbytes, on-air promotions, outside broadcasts and events to position MG5 at the cutting edge of music, social, fashion and consumer trends.
ANC Centenary Live broadcast event
A co-production between Blue Moon and VWV, this two-hour landmark event was broadcast to over 4 million viewers from Bloemfontein Stadium on 8 January 2012, and featured 103 seminal SA performers.
Hisense Carbon neutral launch event
The Living Legacy launch of the Hisense factory in Atlantis, Cape Town – our first-ever carbon neutral event – was a high-profile affair, including song, dance, poetry and speeches by the Executive Vice President of Hisense Group International, the Premier of Western Cape and the Minister of Economic Development.
Volkswagen Financial Services Launch Event
VWFS launched to the market in March 2014. In celebration, they invited their 300 business partners valued stakeholders from Wesbank, VW, Audi and VW Commerical Vehicles to a gala dinner in a glass marquee on the Westcliff Ridge, with live performances by leading SA musicians.
Audi Silver Arrows & Audi A8 Launch event
A pop-up restaurant, “The Art of 8”, hosted by 4-Star Michelin Chef Jean Christophe Novelli, set the scene for a delicious three-course dinner and entertainment by Chiano Sky and Mafikizolo.
SAMA Awards Live broadcast event and parties
Between 2003 and 2009, we co-ordinated and conceptualised all aspects of seven South African Music Awards, from the launch event in Johannesburg to the Sun City star parties and live broadcast Superbowl gala awards, with 5 000 guests and 4.6 million viewers.