Congratulations to Charlotte Nomonde Maja, the new Executive Producer of Blue Moon’s Integrated Employee Engagement (IEE) Division. When Charlotte joined Blue Moon on 18 February 2008, her production experience was in events. She’s worked her way up from Junior to Senior IEE Producer and Account Executive for some of Blue Moon’s biggest and oldest clients. Now she steps into her new role – we spoke to her about what she does and how she’s going to do it in the future…
Producers at Blue Moon oversee many kind of jobs – tell us what some of them are
An IEE campaign can include radio, theatre, road shows, events and video, to name a few. The medium we use to communicate is based on the creative strategy of the campaign. While we are big on strategy, it is our creativity that sets us apart, and we will respond accordingly.
You’ve done many successful IEE events – what are some of your tips?
#1: Dream big.
#2: Eat well.
#3: Get as much sleep as you can.
#4: Never skip that final rehearsal.
#5: Check, check and check again.
Tell us a bit about IEE in general
The nature of IEE is complex. You need to know and understand the history and identity of the business and brand you’re working on, and be able to have a “big picture” grasp of the level and length of the campaign, which, in some cases, may be over years. You need stamina and passion to keep a sustained IEE campaign Fresh, True and Brave.
What are some of your key tips to producing a great IEE campaign?
#1: Understand the audience.
#2: Keep your messaging clear.
#3: Know what communication channels are available.
#4: Visual communication will always be memorable.
#5: Measurement – you can’t manage what you don’t measure.
How do you nurture your client relationships?
Be yourself from the moment you meet your client – you’re going to be in a long-term relationship with each other! Always make your client feel held and respond to queries as quickly as possible, even if it’s just to say: “I’ll get back to you later with more detail…”.
How do you work to “engage” colleagues and suppliers?
Anyone who knows me will tell you that I speak my mind, so we all know where we stand when it comes to team work and who is doing what. Treat your colleagues with respect, and you get respect in return.
What other Blue Moon projects are you involved in?
I’m a member of Blue Moon’s Corporate Social Investment (CSI) Programme and I sit on the Employment Equity (EE) Committee.
What would you say your work ‘philosophy’ is?
Have an awesome production schedule and stick to every single detail of it!
As Executive IEE Producer, what additional roles will you be taking on at Blue Moon?
I will be an official mentor to various colleagues and I’ll oversee all the IEE Producers’ work, from budgeting through to final delivery. I will also play an active role in sourcing and encouraging new talent at Blue Moon.
How do you feel about your new position as an executive?
I’m really looking forward to it – what makes working at Blue Moon so rewarding is that my passion for excellence is shared by my colleagues, suppliers and clients. This is an exciting opportunity for me to grow with the company and my colleagues.
Thanks for your time, Charlotte, and all the very best!