Attraction

Attraction

We’ve been working with the South African Breweries in the highly competitive recruitment space since 2009, with dynamic campaigns to build awareness of the company as an Employer of Choice among talented, ambitious students at universities and technikons across the country.

A bespoke careers site and refreshing campus activations, inviting potential recruits to “Be smart and get drafted”, received an extremely positive response, and our most recent campaign has been developed in alignment with SAB’s repositioned organisational culture.