Employee Value Proposition

Employee Value Proposition

In Absa Retail Bank’s endeavour to become a customer- and people-centred organisation, we defined and expressed its employer brand promise, offerings and expectations.

Endorsed at the most senior levels and positioned as a universe of opportunity, the evocative multi-media programme appealed to employees to fulfil their potential and live their dreams.

This project was a workstream within the broader “One Absa” campaign we worked on, and which won an IABC Gold Quill Award.