Safety

Safety

Zero Harm is the South African national energy provider’s first and most vital value, and the safety programme we developed permeated its culture on every level and in all locations, countrywide.

Personally positioned by the CEO, it featured visual tools to encourage dialogue, the outcomes of which were distilled into a collective resolution and commitment to new ways of behaving, and an industrial theatre roadshow exploring the impacts of both the right and wrong ways of doing things, followed by hard-hitting video testimonials from people whose lives had been changed by injuries sustained.