Route Maps

By Vusi | 18 December 2012 Blog home

Blue Moon creates visual route maps. These are finely drawn journeys of anything from big picture representations of the past, present and future, to slices of internal processes and inner workings of business units or functions.

A route map creation is an organic process – a spirit of enquiry and a strategic story crafted together. It shares, with employees, the unique picture of their business, engaging them in the journey, involving them in their own story.

The Greek philosopher Socrates stated that, “Understanding a question is half an answer” and much of the route map is process based on his philosophy of learning and engagement. (

With this in mind, questioning is key to the dynamic of the route map – beginning with our own Integrated Employee Engagement team asking questions of our client (from cashier to CEO), and carried through to the final map itself. In  exploring the map, employees are encouraged to visualise, think and question, as they share and engage with the content.

Information Designer Tom Wujec explains some of the reasons why graphics are an effective communication method in this clip from TED:

What we visualise interrogates what we think and enhances information retention, or as Wujec puts it, “The act of engaging and creating interactive imagery enriches meaning, it activates a different part of the brain.” Thus, Blue Moon’s concept of visually arresting, strategic storytelling is a powerful employee engagement tool.

Wujec also states, “A good graphic invites the eye to dart around and to selectively create a visual logic, so the act of engaging and looking at the image creates the meaning.” Through skilful and detailed drawings, Blue Moon’s route maps bring the essence of a client’s specific story to life.

As the old Chinese proverb says: “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”